Well, hello you!
I'm Jessie, the marketing strategist, psychology grad and former business owner behind Hello You Marketing.
Based in sunny Cairns, Far North Queensland, I work alongside business owners who want more than someone to simply tick off their marketing tasks.
I like getting to know the people behind the businesses, understanding what makes them tick and figuring out how to make their marketing work better.
And if we happen to have a good laugh along the way, even better.
A little psychology, a lot of business experience.
My path into marketing hasn't exactly been a straight line, but I think that's what makes my approach a little different.
I've got a degree in psychology, a background in sales management and I've built (and eventually closed) my own six-figure ecommerce business.
So I've experienced business from a few different angles.
I've been the person looking at sales targets, trying to understand why customers buy and spending my own money on marketing, hoping I've made the right decision.
Some things worked brilliantly. Others? Let's just call them expensive learning experiences.
That combination of psychology, sales and firsthand business ownership has shaped the way I approach marketing today.
I'm interested in more than clicks, likes and how many people saw your latest Instagram post.
I want to know what happens after someone clicks. Why customers choose you, what's stopping them from buying and whether all the different parts of your business are actually working together.
Because sometimes the best marketing decision isn't doing more marketing.
I want to know what's happening in your business. Not just your Instagram account.
I'm naturally curious, ask plenty of questions and genuinely love getting to know the ins and outs of the businesses I work with.
When we work together, you're working directly with me. I'll bring ideas to the table, question things when they don't make sense and give you honest advice, even when that means telling you I don't think something is worth your money.
I don't believe in recommending services just because I offer them, or doing something simply because every other business is doing it.
I'd rather understand what you're trying to achieve and work out what actually makes sense for you.
I want to be someone you can bounce ideas off, ask questions and trust to give you a straight answer.
Someone who feels like part of your business, rather than another person you're paying to complete a list of tasks.
A few things I believe in.
People before platforms.
Good marketing starts with understanding people. The customers you're trying to reach and the business owners putting their heart and soul into what they're building.
Honest conversations.
I'll tell you what I think, even if it's not necessarily what you want to hear. I'd rather have an uncomfortable conversation than watch you waste money on something I don't believe will work.
Looking at the bigger picture.
Marketing doesn't operate in its own little bubble. Sometimes we need to look beyond the ads, emails and social media to understand what's actually happening.
Genuine relationships.
I'm not interested in collecting clients for the sake of it. I love building relationships with business owners, getting to know their businesses and being someone they can turn to when they need support.
Enough about me. Tell me about you!
Now that you know a little more about me, I'd love to hear about your business.
Whether you're looking for ongoing marketing support, have a project in mind or just need someone to help you figure out your next move, let's have a chat.